"Culture is another important aspect for tourism development. Malawi is endowed with a rich and diverse culture" - MDGS 2
Culture is important as it preserves and promotes a country's heritage and national identity. The cultural industries and creative economy contain huge potential to Malawi's development, helping to raise the country's regional and global profile and attracting tourists and even investment. A culturally vibrant society increases stability and well-being and presents a balanced profile of a country. Culture is also a tool for innovation that can lead to inspire and inform other sectors such as science, technology and civil society.
Scotland's tourist industry is valued at over £4.3 billion with its creative industries estimated to be worth over £2.8 billion. Scotland is a master storyteller, promoting its history and people through films, books, poems, art, music and events. Bringing artists and creative practitioners together from both countries will yield exciting results. If Malawi can further develop its creative sector to tell its own story there could be wide ranging benefits for the country's cultural development and economic growth.
There are a great number of existing cultural links between Scotland and Malawi, and much of our shared history is built on cultural exchanges.
Member Case Study: Lake of Stars Festival
Lake of Stars promotes Malawian arts and tourism through international interaction and exposure. They organise festivals on the shores of Lake Malawi and run events in Europe and across Africa.
Festival Figures for Lake of Stars 2015
- 79 Malawian acts performed at Lake of Stars 2015
- 81 artists and creative practitioners took part in 4 seminars and workshops
- 70+ volunteers from Malawi powered the festival working across a range of roles
- Over 1.6 million reached through our marketing campaign
- $1,468,119 million was generated
- 800 non-Malawian visitors attended so 34% of the ticket holding audience
Member Case Study: I Love Scolawi
I love Scolawi is a cultural exchange art project that Jenni Gudgeon ran between Auchtermuchty, Scotland and Blantyre, Malawi. It uses a technique Jenni’s developed to etch (scrape) designs into the top layer of photographs to create complementary double images.
Adults and children in Scotland and Malawi attend workshops to etch what they love about living in their country onto photographs that were taken in the other country (Malawians etch onto Scottish photos and Scots etch onto Malawian photos).
By superimposing the two cultures the strong relationship between our two countries is highlighted, along with the common bond of human experience that bridges the cultural and geographic divide.