Buy Malawian 2018

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In March 2018 we launched our second annual #BuyMalawian2018 campaign.

This year’s campaign focussed on a community approach, compared to last year’s social media focussed campaign

Part of the campaign’s call to action was to invite SMP members and the public to enter a competition to win a holiday to Malawi by taking part in one of four challenges and sharing their efforts on social media using the hashtag #BuyMalawian2018.

 

Read the campaign report here >>

Read all about the campaign below:

 

WHY BUY MALAWIAN?

By building Scottish markets for Malawian products we’re able to support long-term sustainable economic development, helping Malawi work itself out of poverty.

 
 

 

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The Challenges


 

Part of the campaign’s call to action was to invite SMP members and the public to enter a competition to win a holiday to Malawi by taking part in one of four challenges and sharing their efforts on social media using the hashtag #BuyMalawian2018.

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#BuyMalawian2018 Winner


 

Congratulations to Lilidh Aveyard (and her daughter, Rosie!) for winning the holiday to Malawi including flights courtesy of Ethiopian Airlines!

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Lilidh took part in the COOK challenge for the #BuyMalawian2018 competition.

She bought 20kg of Kilombero Rice for people to take home with them (to encourage them to buy it again and as a thank you for coming!), and made Malawian gin cocktails and served Mzuzu coffee! 

She said: "I held an afternoon tea party to introduce my baby to friends. People attending already knew that Malawi is an amazing place with a great sense of community as they've followed my life there as a volunteer and have met Sandra and Gift (who stayed with me and my family for 6 months each) and have attended many fundraisers for STEKA to raise money for the vocational skills centres.

"I want them to be able to see Malawi as more than just a country that needs aid and realise that there are more ways to support Malawi through trade too - through buying products like Malawi gin, Kilombero rice and Mzuzu coffee (people also gave donations to raise money for a nursery at the Vocational skills centre so Malawian mum's can continue their education - like I will be able to instead of bringing gifts for her)."

"If I was to win, I would be able to show them how easy it is to go there on holiday (and support through tourism) and I would use the opportunity to share my experience on social media and show how safe and fun a holiday in Malawi is!" 

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#BuyMalawian2018 Sponsors


 

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ETHIOPIAN AIRLINES

 

Feedback


 

Orbis Expeditions

Orbis Expeditions

The SMP’s 2018 BuyMalawian campaign proved an invaluable exercise in promoting the positive aspects of Malawi’s unique products, creating a discussion around increased trade flow as well as raising awareness of the benefits of Malawi as a rich cultural destination. Many congratulations on the successful running of such a significant campaign.


Malawi Travel Marketing Consortium

Malawi Travel Marketing Consortium

The Scotland Malawi Partnership's Buy Malawian campaign in 2018 was again very well planned, organised and executed - making the most of key dates and events so as to maximise its effectiveness and engagement. The full reach was very impressive and we're very pleased at how many more people are now aware of Malawi's potential as their holiday destination. Asking an interested audience to engage and invest more deeply will undoubtedly have lasting benefits for the Scotland-Malawi relationship.


Ethiopian Airlines

Ethiopian Airlines

Soon after the end of the SMP’s #BuyMalawian2018 our airline partner for the campaign, Ethiopian Airlines, announced two extensions to their flight offer:

  • Three additional flights a day over the summer months from Heathrow to Addis Ababa (a popular Scotland-Malawi route), and then,
  • An additional service from Manchester to Addis Ababa – recognizing the numbers travelling from Scotland.

Africanos World

Africanos World

The SMP’s Buy Malawian 2018 campaign has helped drive sales for our business as it focused the target customers and also opened up market avenues. This has boosted the business and also our confidence in selling and promoting Malawi products. We can't wait to participate again this year. Well done Scotland Malawi Partnership


JTS (Just Trading Scotland)

JTS (Just Trading Scotland)

JTS were thrilled that the 90kg Rice Challenge was such a prominent part of the SMP Buy Malawian trade challenge and we were excited to be part of the Lake of Stars Festival, both through our stall and through event catering. Any such opportunity for increased product and brand awareness is invaluable.


Traidcraft

Traidcraft

On behalf of all the Team at Traidcraft I am delighted to endorse the dedicated work of Scotland Malawi Partnership and look forward to a continued relationship for many years to come.


Linga Fruit Winery

Linga Fruit Winery

We very much value the link with the Scotland Malawi Partnership and hope that our fruit wine, produced from fruits from rural smallholder farmers can continue to brighten link activities and perhaps find an outlet within the Scottish Fair Trade community.