In a collaboration between Scotland and Malawi, international best-selling author, Alexander McCall Smith, CBE is championing a new coffee, the sales of which will support small-holder farmers in Malawi and enable girls there to receive a secondary school education.
Professor McCall Smith has gifted use of the name of his global hit series of novels 44 Scotland Street to create a Scotland Street Coffee brand which will be launched tomorrow 30th March in Edinburgh. McCall Smith has also written a special-edition story, exclusively for the entertainment of buyers of the coffee.
Edinburgh coffee and tea merchants, Brodies are roasting and packaging the Malawian coffee at cost and donating all profits from the sale of Scotland Street Coffee to the Mamie Martin Fund, a Scottish charity which pays for the tuition fees, textbooks and uniforms for girls in Malawi who would otherwise be unable to afford a secondary school education. The Elephant House Café-Restaurant, Edinburgh has been a key partner in the collaboration in the launch.
The Scotland Street Coffee label has been designed by Edinburgh-based Illustrator, Iain McIntosh.
Coffee was first introduced to Malawi from Scotland in the 1870s with a plant from the Royal Botanic Garden, Edinburgh.
Scotland Street Coffee is grown by the Mzuzu Coffee Planters Cooperative Union (MCPCU) Ltd, a democratic and empowered group of 2,500 farmers (25% women) who own the assets of their collective growing, processing and sales activities.
The Scotland Street Coffee initiative is supported by the Scotland Malawi Partnership.
Alexander McCall Smith said:
Part of the action in the 44 Scotland Street novels takes place in Big Lou’s coffee bar. I am delighted that now the readers of the series can drink the very coffee that Big Lou serves and, at the same time, make a contribution to the wonderful work that the Scotland Malawi Partnership does.
Ralph Lutton, MD of Brodies said:
Malawi is not the first country that comes to mind when you think of coffee growing regions. With the decline of the tobacco trade we are seeing many farmers diversify into coffee growing and as it was a Scot who introduced coffee to Malawi, it felt a natural fit that we should bring Malawian coffee back to Scotland to be roasted. The sale of Scotland Street coffee not only helps secure the future for the Malawian farmers but by donating our profits helps educate girls who would not get the opportunity otherwise.
Moira Dunworth, Trustee of the Mamie Martin Fund said:
The Mamie Martin Fund is thrilled to be the recipient of the profits of this imaginative new product. Having worked in the North of Malawi for 23 years we know that girls’ education supports the development of the whole community and has a long-lasting impact on this and future generations. Great coffee, great package, great story and what an impact!
Where can you buy the coffee?
Dobbies Garden Centres: Aberdeen, Ayr, Braehead, Dundee, Dunfermline, Edinburgh, Inverness, Livingston, Milngavie, Perth, Sandyholm & Stirling
Raemoir Garden Centre: Banchory, AB31 4EJ
Taste Perthshire: Bankfoot, PH1 4EB
Deli Ecosse: Callander, FK17 8ED
Crieff Visitors Centre: Crief, PH7 4HQ
Dollar Deli: Dollar, FK14 7DG
Bellfine: Dunbar, EH42 1ES
Barton Fine Foods: Edinburgh, EH4 6BU
Museum Context: Edinburgh, EH1 2JW
Old Town Context: Edinburgh, EH1 1PB
The Elephant House: Edinburgh, EH1 1EN
Royal Botanic Garden: Edinburgh, EH3 5NZ
Valvona & Crolla: Edinburgh
Brodie Country Fare: Forres, IV36 2TD
Blacketyside Farm Shop: Leven, KY8 5PX
The Country Kitchen: Melrose, TD6 9PQ
Brodies: Musselburgh, EH21 6SY
House Hill Farm Shop: Nairn, IV12 5RY
Glendoick Garden Centre: Perth, PH2 7NS
People With A Mission Ministries: Perth, PH1 1PR
Provender Brown Delicatessen: Perth, PH1 5JY
Mackenzie Coffee House: Pitlochry, PH16 5AG
Balgove Larder: St Andrews, KY16 9SF